Why you should use 360 video for social media marketing

Videos have always made quite an impact on social media. Whether it’s Facebook or Instagram, video content is what smart marketers of the social media industry are focusing on nowadays. And with a good reason.

Just check out these stats from Hubspot:

  • Almost 50% of internet users look for videos related to a product or service before visiting a store.
  • Over 95 million photos and videos are shared on Instagram every day.
  • 45% of people watch more than an hour of Facebook or YouTube videos a week.

*Source: https://www.hubspot.com/marketing-statistics

In 2015, YouTube introduced 360 videos to the scene. Since then, many companies have followed suit including the social mogul, Facebook. This step has contributed to a new social media trend that’s likely to last for some time.


Why 360 videos?

Aside from giving the viewers an amazing experience from a totally unique and immersive point-of-view, there are several other awesome reasons why you need 360 videos to up your social media marketing game. Here are some of them:


Reason#1: Showcase products

Nescafé is one smart company. It’s one of the first companies to utilize this new technology and use it to their advantage. By using a 360 video to show how their coffee is produced, Nescafe was able to accomplish two things: promote how fresh their product is and generate a lot of leads in the process.


Reason #2: Showcase events

Tomorrowland took their business promotion to the next level by letting their viewers be a part of the event. How? By using a 360 video, of course. Using a 360 video is more powerful than using the traditional way of showing an event like posting a photo or just the usual video. It creates an impact like nothing can – except perhaps by attending the event itself.


Reason #3: Enhance video blogging

Video bloggers are now using 360 videos as a means of letting their viewers be part of the stories they’re sharing. It’s one of the most effective ways to increase engagement.


Reason #4: Promote destinations

Using a 360 video is one of the most effective ways for promotion in the travel industry. Some of best applications of 360 videos can be found in the tourism and hospitality industries as it lets the viewers see (and almost fee) how it is to be in that particular location.


This process is a lot easier than you think. Just get a 360 camera , like the Yi 360 VR Camera. It’s a new pocket-sized camera that’s packed with a number of incredible features including the ability to capture 360-Degree 5.7K virtual reality footage.


The 360 video trend is definitely on the rise, and that’s why more and more marketers are trying to optimize each of these platforms in order to gain as much engagement from followers as they can. Don’t get left behind.

Owner of threesixtycameras.com. Writer, photographer and videographer. You can see my YouTube channel for guides of how to shoot 360 video. I've written for The Times, Digital Photography School and Sunday Express. 

We will be happy to hear your thoughts

      Leave a reply

      This site uses Akismet to reduce spam. Learn how your comment data is processed.